E-commerce is now 15 percent of retail sales. Its growth has slowed — up 12.4 percent in Q1 compared with a year earlier — but still towers over growth in regular retail, which was just 2 percent in Q1.
Internet ad spending accelerated in the US, up 22 percent in 2018. Most of the spending is still on Google and Facebook, but companies like Amazon and Twitter are getting a growing share. Some 62 percent of all digital display ad buying is for programmatic ads, which will continue to grow.
Customer acquisition costs — the marketing spending necessary to attract each new customer — is going up. That’s unsustainable because in some cases it surpasses the long-term revenue those customers will bring. Meeker suggests cheaper ways to acquire customers, like free trials and unpaid tiers.
There are a number of problems ahead for targeted advertising, including GDPR impact and other regulation, as well as pushes for more privacy from hardware and software companies like Apple and Facebook.
Americans are spending more time with digital media than ever: 6.3 hours a day in 2018, up 7 percent from the year before. Most of that growth is coming from mobile and other connected devices, while time spent on computers declines. People are also getting more concerned about time spent online, as more than a quarter of US adults say they’re “almost constantly online.”
Innovation at tech companies outside the US has remained robust. Popular areas include fulfillment, delivery, and payments.
Images are increasingly the means by which people communicate, as technology developments like faster wifi and better phone cameras have encouraged a surge in image taking. More than 50 percent of Twitter impressions now involve posts with images, video or other media; Twitter used to be text-only.
The number of interactive gamers worldwide grew 6 percent to 2.4 billion people last year, as interactive games like Fortnite become the new social media for certain people. The number of people who watch those games — rather than participate — is swelling, too.
As privacy becomes a bigger selling point, expect more options to make your online communications safe. In Q1, 87 percent of global web traffic was encrypted, up from 53 percent three years ago.
The internet will become more of a cesspool: Getting rid of problematic content becomes more difficult on a large scale, and the very nature of internet communication allows that content to be amplified much more than before. Some issues: 42 percent of US teens have experienced offensive name-calling online, terrorists are being radicalized on sites like YouTube, and social media has encouraged increased political polarization.
Of the top 25 most valuable tech companies, 60 percent were founded by first- or second-generation immigrants. They employed 1.9 million people last year. New stricter immigration laws could negatively impact the tech industry and perhaps prevent our next Elon Musk from getting to the US.
Health care is steadily becoming more digitized. Expect more telemedicine and on-demand consultations.
If you have always wondered how to start your own blog and make money online, this course is definitely for you. We will take you through the entire process to get your first WordPress blog up and running.
We will start by narrowing down your ideas and deciding which one is going to be the topic of the blog. We will then determine your domain name, hosting site, and even install WordPress once we have purchased your site. This will all lead to a brief overview of WordPress and doing things like: Installing a theme, editing your basics info, understanding the difference between a post and a page, and even publishing your first post! We will also cover the topic how much money you can earn with your blog and what you should do to make enough money blogging to leave your job for good.
Who is the target audience?
People looking to start a blog
People looking to build a website
Small business owners
People new to the Internet
Anyone willing to learn a new skill
PLEASE, BRING YOUR LAPTOP WITH YOU.
DATE, TIME AND PLACE: Sunday, October 1, 2017, 14.00-15.00, rPod coworking space, Pattaya
Double your Google’s organic traffic in three months!
Are you new to the world of SEO? Are you a Blogger? Do you already have a business? Have you decided to Bootstrap your own Startup? Do you want your website to make an International Impact or you want your website to be the #1 local brand? If you fall into any of these categories, then our course is crafted to suit all kinds of SEO needs and audience.
Search Engine Optimization (SEO) is an art and lifelong process to make your website shine against all odds on the mighty search engine giants like Google, Yahoo, Bing, Yandex, etc. SEO involves a lot of strategies, both on-page and off-page and our course designed to explain each and every strategy practiced by SEO professionals in detail.
Our first lecture will cover the most important Google’s ranking factors and the most effective on-page optimization strategies. We will set the goals for the first week for every participant and we will check and discuss results in a week. The goal of our course is to double the Google’s organic traffic of your website in 3 months.
PLEASE, BRING YOUR LAPTOP WITH YOU.
DATE, TIME AND PLACE: Sunday, October 1, 2017, 15.00-16.00, rPod Coworking Space, Pattaya.
The mission of the Global Entrepreneurship Network (GEN) is to help build one entrepreneurial ecosystem. People are mobile, ideas fly around the world, and capital moves rapidly across borders. Entrepreneurs no longer need to be constrained by
geographic boundaries: startups in Africa working on global problems will seek connections with startups in Europe and the United States. Venture capitalists have followed this pattern, expanding their global investment portfolio over the past two decades.
Yet we have lacked ways to fully capture the globalization of startups and the progress of the global entrepreneurial ecosystem. And, while we have evidence-based insights about the DNA of specific innovation hubs such as London, New York, and Silicon Valley, we have not understood what works in helping smaller ecosystems accelerate their growth and increase their performance. Until now.
Woot, rPod! It’s in the district of Bang Lamung. Wong Amat beach sea has been serene & fine. Naklua or Na Kluea sea has gotten muddy sand and not crystal clear as the island’s since it had been mangrove and sea salt field in the past.
Over the past several years, countries throughout Southeast Asia have been becoming more and more attractive to both local and foreign entrepreneurs with numerous benefits and resources that have proved invaluable to budding startups. In the Britethink article, “Top 5 Reasons to Start Business in Southeast Asia”, Bernald Ng outlines some of the advantages of launching a startup in Southeast Asia.