E-commerce is now 15 percent of retail sales. Its growth has slowed — up 12.4 percent in Q1 compared with a year earlier — but still towers over growth in regular retail, which was just 2 percent in Q1.
Internet ad spending accelerated in the US, up 22 percent in 2018. Most of the spending is still on Google and Facebook, but companies like Amazon and Twitter are getting a growing share. Some 62 percent of all digital display ad buying is for programmatic ads, which will continue to grow.
Customer acquisition costs — the marketing spending necessary to attract each new customer — is going up. That’s unsustainable because in some cases it surpasses the long-term revenue those customers will bring. Meeker suggests cheaper ways to acquire customers, like free trials and unpaid tiers.
There are a number of problems ahead for targeted advertising, including GDPR impact and other regulation, as well as pushes for more privacy from hardware and software companies like Apple and Facebook.
Americans are spending more time with digital media than ever: 6.3 hours a day in 2018, up 7 percent from the year before. Most of that growth is coming from mobile and other connected devices, while time spent on computers declines. People are also getting more concerned about time spent online, as more than a quarter of US adults say they’re “almost constantly online.”
Innovation at tech companies outside the US has remained robust. Popular areas include fulfillment, delivery, and payments.
Images are increasingly the means by which people communicate, as technology developments like faster wifi and better phone cameras have encouraged a surge in image taking. More than 50 percent of Twitter impressions now involve posts with images, video or other media; Twitter used to be text-only.
The number of interactive gamers worldwide grew 6 percent to 2.4 billion people last year, as interactive games like Fortnite become the new social media for certain people. The number of people who watch those games — rather than participate — is swelling, too.
As privacy becomes a bigger selling point, expect more options to make your online communications safe. In Q1, 87 percent of global web traffic was encrypted, up from 53 percent three years ago.
The internet will become more of a cesspool: Getting rid of problematic content becomes more difficult on a large scale, and the very nature of internet communication allows that content to be amplified much more than before. Some issues: 42 percent of US teens have experienced offensive name-calling online, terrorists are being radicalized on sites like YouTube, and social media has encouraged increased political polarization.
Of the top 25 most valuable tech companies, 60 percent were founded by first- or second-generation immigrants. They employed 1.9 million people last year. New stricter immigration laws could negatively impact the tech industry and perhaps prevent our next Elon Musk from getting to the US.
Health care is steadily becoming more digitized. Expect more telemedicine and on-demand consultations.
NASA Television’s newest offering, NASA TV UHD, brings ultra-high definition video to a new level with the kind of imagery only the world’s leader in space exploration could provide.
Harmonic produced this show exclusively for NASA TV UHD, using time-lapses shot from the International Space Station, showing both the Aurora Borealis and Aurora Australis phenomena that occur when electrically charged electrons and protons in the Earth’s magnetic field collide with neutral atoms in the upper atmosphere.
Your supermarket has seriously upgraded its offerings in the past few years–but there’s also been a real change to its actual footprint. According to the Food Marketing Institute, the median total store size was 42,800 square feet in 2015, up from 35,100 square feet in 1994. More than any other section over the past three…
Blogging Fundamentals is three weeks of bite-size blogging assignments that take you from “Blog?” to “Blog!”
Every weekday, you’ll get a new assignment to help you publish a post, customize your blog, or engage with the blogging community. Whether you’re just getting started or want to revive a dormant blog, we’ll help you build good blogging habits and blogger connections that will keep you going over the long haul.
I have learned so much and am very happy with the progress I’ve made on my blog. I’ve already got my first paid photo engagement as a result of my blog, and I wasn’t even trying to! Unbelievable. Thank you! – Hurry Before It Wilts
You’ll walk away with a stronger focus for your blog, several published posts and a handful of drafts, a theme that reflects your personality, a small (but growing!) audience, a grasp of blogging etiquette — and a bunch of new friends.
As in all Blogging U. courses, you’ll also have access to a private site, The Commons, where you can connect with other participants, share your work, and get support from WordPress.com Editors and Happiness Engineers.
The Dutch cycle more. They cycle more often and they cycle longer distances. But the modal share of cycling has been more or less stable for the last three decades at 27% of all trips. How can both these facts be correct? Time to dig into some of the cycling figures in the Netherlands.
Cycling in the cities increased with 12% from 2005 to 2016.
Before we get to the story for this post I’d first like to wish you all a very happy new year. May 2018 bring you good things and fulfil wishes and expectations. I will continue to try to bring you information about cycling in the Netherlands, the good and the bad, but always in a positive tone. This is the beginning of the tenth year that I will be making videos for you. When I published the first video, in January 2009, I never expected…
Thailand has relatively low corporate and individual marginal tax rates and ranks well above similarly-sized countries in the ease of starting a business. Also, the nation boasts access to improved drinking water sources for the vast majority of its population.
What can Thailand do better?
Thailand could lay legal groundwork and support self-driving vehicle development, an area where the country currently lags behind almost every other nation on the Scorecard. The country can increase its proportion of highly-skilled workers and dramatically increase its R&D spending, which is currently just 0.60 percent of its GDP.